Promotion:
Communicate! Communicate! Communicate!
Not just Advertise! Advertise! Advertise! either. ..You can tie up valuable capital on poorly planned advertising, so research, plan, strategise, survey and analyse. Do it for yourself. It's not that difficult (and we have some free survey forms you can use as templates backed up by powerful, matching spreadsheet automated analysis tools. These are can be downloaded here.
More on effectively managing product promotion
By the way, you may have noticed that we're using the 'Hansel and Gretel approach': leaving you lot's of breadcrumbs to follow :-)
- Price: be realistic and in tune to the market
- Place: make it easy for both of you
- Promotion: Communicate! Communicate! Communicate!
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