Price:
Be realistic and in tune to the market
Tricky this! OK, where are you headed, and what's your long term objective? How does pricing acually affect your bottom line (think about this, really! ..1 year, 5 years and 10 years ahead). What does the pricing say about you? Remember, while competitiveness is good, it's not the be-all, and looking cheap is not good at all!
- Price: be realistic and in tune to the market
- Place: make it easy for both of you
- Promotion: Communicate! Communicate! Communicate!
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