The Marketing Mix (The 4 P's):
Ensuring that you P in the right direction ;-)
- Product: know it intimately
- Price: be realistic and in tune to the market
- Place: make it easy for both of you
- Promotion: Communicate! Communicate! Communicate!
Product: know it intimately
How well do you really, really know your product? Follow on for more on marketing your product
Price: be realistic and in tune to the market
How realistic is your pricing? Follow on for more on determining pricing
Place: make it easy for both of you to do business
What do you do to create the path of least resistance for your customer? Follow on for more on removing barriers to business with customers
Promotion: Communicate! Communicate! Communicate!
It's not just a matter of Advertise! Advertise! Advertise! Follow on for more on effectively managing product promotion
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